Winkel boerentrots

What does our expertise domain Retail stand for?

In our Retail Business Unit we bring quality products to the end consumer. With 200 Aveve shops and agricultural centers as well as 3 Eurotuin shops, Arvesta operates across Belgium. This extensive network can rely on passionate Aveve franchisees with knowledge of the business in addition to the owned Aveve shops. As an independent entrepreneur, the franchisee is the trusted point of contact for local farmers, horticulturists and consumers for a complete and wide range of quality products. Together with them, Arvesta continues to grow every day. Aveve is also the market leader in Belgium in the sale of flour and flour mixes to consumers. We also distribute Niamh, inspiring bread and baking mixes with a worldly touch, and Soezie, with whom we have been developing and producing high-quality flour and flour mixes for over 100 years.

"We want to provide sustainable and quality products to the consumers. That is the reason why we work with a short supply chain in our Aveve shops and why we continuously innovate in our own flour R&D center. Moreover, we want to offer consumers a total package. We have grown into a real inspiration place for garden, pets and food , offering our customers tips & tricks to get started at home. Pleasure grows with us!"

- Stefan De Clercq, BU Director Retail

Innovaties in the spotlight

Local: plants, flour and food

With 200 Aveve and 3 Eurotuin shops, Arvesta is a major player in the retail market. From animal care and gardening products to flour for those baking at home, the range is wide and very local with as many products and delicacies from local farmers as possible.

Best Retail Chain in Belgium - 4 years in a row

We are the largest retail chain for garden, animal and food in Belgium: we manage Aveve shops ourselves and work with an extensive network of enthusiastic franchisees. Offering our customers always the best service is key to us. Hence why Aveve was voted Best Retail Chain in Belgium for the fourth time in a row, across all categories.

Circularity is in our DNA from raw material to packaging

By 2023, Arvesta could already ensure that all of Aveve, Niamh and Soezie flour packages are made of 100% recyclable monoplastic film. But that's not all. We are also reviewing all our other packaging to ensure that they meet the required European standards. We do not take this lightly, because a more ecological packaging must not compromise the convenience or product quality and must be compatible with our packaging lines.