At Aveve, we are increasingly pulling the local, Belgian card. We also want to get our customers more involved in this to make them more and more aware of the benefits of buying local.
Through a collaboration with the #boerentrots campaign, we also put a face on these farmers inour shops.
"By putting our farmers personally in the spotlight in our shops, we give them the recognition they deserve. The stories behind the products make the customer aware of the extremely important role farmers play in our food system. Every day they make sure that we have tasty products of the highest quality and made in Belgium on our plates. We often don't realise the high quality standards our locally grown food meets in comparison to imported products. And that's something we should be proud of. This is how we, with Aveve, want to do our bit and further fuel that #Boerentrots feeling. "Stefan De Clercq, BU Director Retail
On the Aveve website you can find all 31 farmers' stories that we are currently telling in our shops.