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Circularity is in our DNA from raw material to packaging

Circularity is in our DNA from raw material to packaging By 2023, Arvesta could already ensure that all of Aveve, Niamh and Soezie flour packages are made of 100% recyclable monoplastic film. But that's not all. We are also reviewing all our other packaging to ensure that they meet the required European standards. We do not take this lightly, because a more ecological packaging must not compromise the convenience or product quality and must be compatible with our packaging lines.

But it doesn't stop here

The most sustainable packaging is the packaging you don't use. Arvesta is therefore doing further research into ways of reducing packaging, but again, without compromising on quality or shelf life. And not only flour, but also animal feed is critically re-examined for its packaging.

Circularity is in our DNA from raw material to packaging

Circularity is in our DNA from raw material to packaging By 2023, Arvesta could already ensure that all of Aveve, Niamh and Soezie flour packages are made of 100% recyclable monoplastic film. But that's not all. We are also reviewing all our other packaging to ensure that they meet the required European standards. We do not take this lightly, because a more ecological packaging must not compromise the convenience or product quality and must be compatible with our packaging lines.

At Aveve's Logistics Centre in Wilsele, the transition to wrapping film with 30% recycled material has already been made. Not insignificant, considering that we use just over 17 tonnes of wrapping film to ship our products annually. It is already a first simple step towards ensuring that this site meets European requirements by 2030.

"Aveve Flour manufactures all its bread and baking mixes at its production site in Merksem. Aveve Flour had a brand new packaging developed for these products. It had to be recyclable, but not only that. Aveve Bloem does not want to make any concessions when it comes to quality and shelf life, because then food waste is lurking around the corner and that runs counter to sustainability. When it comes to food, sustainability is a complex story. We took all aspects into account and arrived at the best solution for our packaging, which became a monoplastic, consisting of one type of plastic and therefore more recyclable."

Annie Vermeire, Quality Manager Aveve Bloem

But it doesn't stop here

The most sustainable packaging is the packaging you don't use. Arvesta is therefore doing further research into ways of reducing packaging, but again, without compromising on quality or shelf life. And not only flour, but also animal feed is critically re-examined for its packaging.